Danilo Godoy / BleachFX

I am Danilo Godoy (born in Brazil, 19 years old), professionally known as BleachFX. I am a typographer, visual artist, former motion designer, and self-taught web developer.

Recognized for a distinct aesthetic centered on graphic design and experimental typography, I consolidated my career working with major names in entertainment and esports before completing my basic education. Since then, I have evolved into a specialized focus on visual identity and custom type for the music and fashion industries.

Early Career & Intros Era (2016–2021)

My creative trajectory began in the digital sphere in early 2016, driven by the peak of Minecraft and gaming content creation on YouTube. Under my initial pseudonym "zGhoulFX" (a reference to the anime Tokyo Ghoul), I started creating video introductions (intros) for gaming channels. Due to my young age and shifting priorities, this first channel was short-lived.

In April 2017, I briefly returned with the channel "~ bleachfx. 斯", which was also discontinued. However, on May 29, 2018, I officially established the "BleachFX" channel, marking the foundation of my artistic identity. During this period, I started to slowly build a reputation within the online "intro" community. I achieved significant notoriety starting in mid-2019, with my production output peaking between 2020 and March 2021, when I did my first CPU upgrade.

BleachFX 2018-21 Intros Archive

Professional Breakthrough & Stream Packs

With the onset of the COVID-19 pandemic and shifting trends in digital content consumption — where long-form "gaming" intros fell out of favor — I executed a strategic transition to the Stream Packs market, creating visual assets for live streaming.

The turning point in my career occurred through a free project I created for a small streamer. By chance, the broadcast was viewed by a friend of that streamer, who would go on to become one of Brazil's most talked-about Warzone players the following year. Impressed by the work, he commissioned me to develop the identity for his channel, which was still small at the time. This partnership generated significant visibility for me within the scene.

While I was still attending my final classes of 9th Grade in November 2021, I was already operating on high-level global projects. My portfolio from this period includes:

- Visual identity for the launch of RonaldoTV (Ronaldo Nazário’s channel);
- Announcement videos for Activision;
- Stream packs for influencers from international organizations such as Cloud9 and Team Liquid.

Transition to Typography (2022–Present)

Beginning in late 2022, I began to pivot away from traditional motion design to focus on the art of typography. Initially, I created rapid freestyles for followers and friends as a form of practice, which allowed me to progressively cultivate a new audience focused on this niche.

This evolution culminated in the cessation of my stream pack services, allowing me to dedicate myself exclusively to typography and lettering. Currently, I serve a diverse clientele, including renowned and underground DJs, clothing brands, jewelry lines, and content creators, establishing my own unique visual signature.

Music Taste (Extra)

While the majority of my clients are DJs and producers within the Riddim and Dubstep scenes, my personal musical foundation is deeply rooted in Hip-hop, while I also appreciate electronic music a lot (interest originally grown from my early days creating intros). My tastes also extend into Rock, R&B, and Soul.

My true passion, however, lies in Hip-hop characterized by melodic, captivating samples that evoke a positive or nostalgic atmosphere. This sonic palette often informs the rhythm and flow of my typographic work. Some of my most influential artists include Common, J Dilla, Ye, Avicii, Lil Peep, Bon Iver, Tupac, Joey Bada$$, among others.